About
Hi, I’m Zeynep Masalaci.
User Experience Designer & Design Researcher who loves complexity, challenges and innovations, which has a positive impact on people’s lives.

Companies I’ve experienced with
As a designer,
I thrive on human connection. I am strong at building and maintaining relationships with people.
I’m known for challenging ideas in a constructive way and for staying determined. I believe that there are no hopeless situations, only hopeless people. Therefore, team spirit is crucial for me, where we never lost hope.
I always feel stupid when learning something new, which usually means I’m growing, and I like challenging myself.
I turn complex systems into simplicity, and discover hidden needs. I specialized in listening people to understand; usability testing, analysing data and creating actionable insights.
What truly motivates me is complexity. Turning data into simple information/visuals/stories that help people understand and take action motivates me.
Outside of work, I collect funny socks, from January to June you’ll find me in the mountains on randonnée skis. My Norwegian study group consists of two cats: low pressure, and strong meows.
