About

Hi, I’m Zeynep Masalaci.

User Experience Designer & Design Researcher who loves complexity, challenges and innovations, which has a positive impact on people’s lives.

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Companies I’ve experienced with

As a designer,

I thrive on human connection. I am strong at building and maintaining relationships with people.

I’m known for challenging ideas in a constructive way and for staying determined. I believe that there are no hopeless situations, only hopeless people. Therefore, team spirit is crucial for me, where we never lost hope.

I always feel stupid when learning something new, which usually means I’m growing, and I like challenging myself.

I turn complex systems into simplicity, and discover hidden needs. I specialized in listening people to understand; usability testing, analysing data and creating actionable insights.

What truly motivates me is complexity. Turning data into simple information/visuals/stories that help people understand and take action motivates me.

Outside of work, I collect funny socks, from January to June you’ll find me in the mountains on randonnée skis. My Norwegian study group consists of two cats: low pressure, and strong meows.

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CV

Experiences

2025 - current

Kongsberg Digital, Norway

Design Researcher

2024 Summer

SLB (Schlumberger), Norway

UX Design Intern

2024 Fall

NTNU (Norwegian University of Science and Technology)

UX Research/Design Assistant

2023 Summer

Digdir (The Norwegian Digitalisation Agency), Norway

UX Design Intern

2023 Fall

NTNU (Norwegian University of Science and Technology)

UX Research/Design Assistant

2021 - 2022

Freelance, Turkey

Freelance UX/UI Designer

2019 - 2021

Alvisual, Turkey

Industrial Designer

Education

2022 - 2025

NTNU (Norwegian University of Science and Technology)

Master’s Degree in Interaction Design

2016

Universitad de Barcelona (UB)

Exchange Student in Design

2012 - 2017

Izmir University of Economics

Bachelor’s Degree in Industrial Design

Certifications

2020 - 2025

IxDF (Interaction Design Foundation)

Information Visualization: How to Represent Complex Data

Data Analysis: Methodologies, Tools, and Processes

Data-Driven Design: Quantitative Research for UX

User Research - Methods and Best Practices

AI for Designers

How to Design With and For AI

How to Elevate the User Experience of AI with Design Patterns

Design Thinking: Ultimate Guide

2025

Lingu Norwegian Course A1-B1

Accredited by HK-dir, 2025

2023

Norwegian Pilgrimage Route Certificate

Lillehammer to Trondheim, 100 km, Norway

2023

Våttkort Norges Padleforbund  (Norwegian Kayak Licence)

Brønnøysund, Norway

Interests

Randonnee skiing, sauna, ice dipping, Lego, high intensity training, climbing, running, traveling, taking pictures.